Bajio Announces Support of Bonefish & Tarpon Trust

Bajío, a leading independent sunglasses manufacturer, has announced its support of Bonefish & Tarpon Trust as a Silver Corporate Partner. Based in New Smyrna Beach, FL, Bajío is a brand motivated by a profound connection to the water and a drive to inspire positive change.

“We are so excited to be able to work with BTT!” said Bajío CEO Al Perkinson. “There are many challenges facing our flats today. Natural disasters, over development, water quality issues, ocean trash, climate change, over-fishing, and commercial irresponsibility all threaten the future of our flats. Finding solutions to mitigate the threats is not easy. These are complicated problems to untangle. However, if we build the case with solid, scientific data and rally together to amplify our voice, we can get the message heard and actions implemented. BTT has the data, the plan, and the ability to rally the troops. We are looking forward to enthusiastically adding our voice and our resources to the cause.”

Spanish for “the shallows,” Bajío strives to improve the quality of life for the world’s saltwater flats, the ecosystems they support, and the communities that depend on them. A carbon neutral company, Bajío manufactures its glasses with sustainability at the forefront, using plant-based materials in their frames and high-quality glass lenses built to filter out the bad and enhance the good.

From eco-friendly design and materials to recycled packaging, every business decision Bajío makes supports its mission to protect the world’s saltwater flats. Bajío is committed to creating and continuously improving its products to meet the highest performance standards while using the most sustainable resources and best practices available.

With over 100 years of collective eyewear experience, Bajío’s technical expertise runs deep. Every detail is designed for the demands of all-day use on the water. Using proprietary techniques, Bajío is able to improve lens clarity, reduce blur, glare and haze while enhancing color and protecting your eyes from harmful rays. Follow along at for the latest news and updates on Bajío’s quest to save the ocean, one flat at a time.

“We appreciate Bajio’s support of BTT,” said President and CEO Jim McDuffie. “Bajio not only produces acclaimed products that complement the sport and lifestyle our members enjoy but does so with an unwavering, values-driven commitment to the resource—and the planet.”

Spring 2023 Issue Out Now!

Check out the Spring Issue – headed to subscriber mailboxes today! Don’t miss and issue. Subscribe to read these great stories…

Don’t Mention It | Allen Crater

“My buddy was taking me to one of his top-secret fishing spots, a stretch he affectionately terms “The Murder Water.” I’ve never been entirely sure what that means but, coming from a cop, it doesn’t seem like a compliment.”

Can You Go Home Again? | Jim McLennan

Fifty years after forming his first fishing memories there, Jim McLennan wondered if his nostalgic recollections of Jasper National Park, in Alberta, would be tarnished by the changes which must have surely transpired there. In the summer of 2022, he returned to find out.

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Mayfly Outdoors Announces Acquisition of Dyna-King Inc.

Mayfly Outdoors announced today it will acquire Dyna-King Inc., makers of the world’s finest hand-crafted fly-tying vises and tools. Dyna-King production will move to Montrose, CO, home of Ross Reels and Abel Reels. President of Mayfly Group, Jeff Wagner said, “This is a great day for our company as we continue to grow our family of brands. Dyna-King is perfectly suited to join the Ross and Abel brands as U.S. made, premium, legacy, fly-fishing products. We look forward to partnering with the Dyna-King retailers and customers that have known and trusted the brand for so many years. We will carry forward the legacy of innovation, quality and customer service that Dyna-King is known for.”

Karen Hall, current President of Dyna-King, said “It is a positive move for Dyna-King. My mom and dad are giving me the ‘atta-girl’ from Heaven. We are excited to see the family legacy continue with a company that is willing to care for it.” Mayfly will be transitioning the production and shipping of Dyna-King to their facility in Montrose over the next 6 months.

Airflo and Terracycle Recycle Program


Partnership Offers Consumers an Easy Way to Recycle Otherwise Unrecyclable Fly Fishing and Fishing Lines and Spools

Montrose, CO and Trenton, NJ, 11/11/22 – Airflo, a leader in making fly lines, leaders and tippet is partnering with TerraCycle, an innovative recycling company specializing in hard-to-recycle materials to announce the upcoming Airflo Free Fly Line Recycling Program. Beginning in early 2023, Airflo will invite consumers to drop-off any brand of otherwise unrecyclable plastic based fly fishing and fishing lines and spools at any participating independent retailer for free recycling.  Read More

Fuerte | Pop Fizz Productions

“Fly fishing” and “the west coast of Colombia” don’t go hand-and-hand. There’s a jungle, 4 transportation shifts, and an unrelenting coast of jagged waves. Good thing the crew at PopFizz Productions wouldn’t have it any other way. Join the guys as they go deep into the wild and come out with a story worth telling.

Watch Fuerte on YouTube NOW!


Jeff Wagner Named President and CEO of Mayfly Outdoors

We couldn’t be more excited for our friend and casting editor, Jeff Wagner, on his recent appointment to the role of President and CEO of Mayfly Outdoors, parent company of Abel Reels, Ross Reels, and Airflo. Wagner, formerly of VF Corporation at brands Smartwool and Icebreaker, is a graduate of Colorado State University with an MBA and undergraduate degree. He brings extensive operational and executive leadership experience from past roles, previously serving as the general manager of R.L. Winston Rod Company and at Cabela’s where he served for over 14 years. Wagner is a regular contributor to the fly-fishing industry as a field editor for Fly Fusion and Flyfisher magazines. He is a Master Certified Fly Casting Instructor with Fly Fishers International, where he also served as Co-Chair of the Board.

“It is a privilege to be joining an outstanding team and working for such iconic brands as Ross, Abel and Airflo. This position combines years of experience and fly-fishing passion and I am looking forward to serving the business and fly-fishing community and helping each grow.” Wagner said.

“We are very happy to welcome Jeff, his wife Kat, and his two daughters to Montrose,” said company founder David Dragoo. “Jeff brings a new level of expertise and leadership to our business, and we believe he will do a great job.”

Wagner takes over as the company seeks to expand and acquire new businesses. The company, well known for its conservation efforts, began with 17 people in Montrose, and currently employs about 130 people across California, Colorado, and the United Kingdom.

About Mayfly Outdoors: Mayfly Outdoors is a Colorado-based outdoor products company founded and Certified B® Corporation. Mayfly subsidiaries operate under various brand names including Abel, Ross Reels, and Airflo. Combined, these businesses are the recipients of more industry “Awards in Excellence” for innovation, dependability and performance than any other fly-fishing tackle manufacturers in the world. More information can be found at

Consumer Choice Awards to Debut at The Fly Fishing Show!

Denver will kick off the opportunity for everyday anglers to vote on their favorite gear.


The ever-popular Fly Fishing Shows are now in full swing, and this year, starting in Denver, February 11-13 at the Gaylord Rockies Resort and Convention Center, angler attendees will have a chance to choose the best fly-fishing products in a wide range of categories.


The Consumer Choice Awards are presented by Fly Fusion magazine and Angling Trade Media in partnership with the Fly Fishing Show.

Consumers will be able to vote on a variety of products in different categories, from rods and reels to waders and polarized eyewear.  We’ve set up a fully automated system specifically to help voters peruse the options and track and tally the votes. *IMPORTANT: Exhibitors are able to enter products into the system now, before it goes live, by contacting Tim Romano.  Don’t miss out on your opportunity to have the angling public send some love at the products you work so hard to produce and market!


We will naturally be reporting the results when they become available… it should be a pretty interesting check of consumer sentiment and brand positioning.


The Fly Fishing Show will be in Atlanta this weekend at the Gas South Convention Center. Also plan to check out the International Fly Fishing Film Festival (IF4) in association with the shows.  The Atlanta IF4 is Friday at 6:30 p.m.  Tickets are $15 at the door, $10 in advance.


Also note the schedule for the remaining Fly Fishing Shows: Denver, CO, February 11-13, Pleasanton, CA, February 25-27, Lancaster, PA, March 5-6, and Marlborough, MA, April 22-24.

Mighty Waters

Simms, Costa, and the American Museum of Fly Fishing release Cold Collaborative’s Award-Winning film Showcasing the Life and Legacy of Bimini’s Ansil Saunders.

Cold Collaborative’s Mighty Waters depicts the life, legacy, and philosophy of Ansil Saunders — a man whose life-long dedication to justice and equality inspired one of the most significant civil rights leaders in history.

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Remembering Frank Moore

The fly-fishing community, and all who knew Frank Moore, are experiencing an incredible loss this week and it is with heavy hearts that we share the news of his passing. He was an incredible light to the world. We thank him for his service to country, to his community and for spreading joy to all those who were blessed to be around him. He gave everything from his heart and soul and is now casting his line on the most perfect stream. Until we meet again. #frankmoore

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